This collection was inspired by a college project where I took a XL pair of men’s Wrangler jeans from a thrift store and recon-structed it into a woman’s high waist mini skirt. This collection promotes a second life for denim, instead of it ending up in a landfill. The idea behind the fabric is to collect at least 90% cotton denim in all shades and conditions and sew it all together to cut out the pattern pieces.
Customer Profile
female identifying
age: 18-23
The customer is an eco friendly shopper, who is cautious about the clothing she buys. She has been following the movement “who made my clothes” since 2018. “Being eco friendly does not mean you can only shop at thrift stores” is what she tells her friends.
The above are my original designs / flat sketches created on Adobe Illustrator and Procreate

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